Rihanna’s Armani Film Teaser

In the November issue of Vogue U.K. Rihanna insists that her sexy image is "not me ... [it's] a part I play." If that's true, she's the Meryl Streep of fashion campaigns.

As the new face of Emporio Armani Underwear and Armani Jeans' racy ad campaigns, the pop star is starring in a short film from Steven Klein that will début October 6 on Armani.com.

But in the spirit of foreplay, the label has released a scintillating black and white teaser that sees Rihanna stripping down to her lingerie in the backseat of a car as she croons, "I've got a secret that I want to show you."

Hmmm ... whatever could it be?

Meanwhile, see how Rihanna offended an Irish farmer.