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Michael Kors Tops PeekYou’s Digital Footprint Ranking


michael kors
Photo: Getty Images
Michael Kors makes it work ... online.

Between tweeting, tumbling, Facebooking, and the other myriad ways to communicate today, fashion designers and their fans are closer than ever. But who dominates the digital domain?

PeekYou, a site that searches and rates people’s Web presence (on a scale of one to 10), has released a list of the most prominent fashion designers—and Michael Kors has landed the top spot with a “PeekScore” of a perfect 10.

“A PeekScore measures the degree to which someone 'exists' online, and also weighs the quality of that online existence,” Matt Quigley, community manager at PeekYou, explains to FashionEtc. “It measures, in an impartial way, the opportunity one has to reach people in cyberspace—like, say, how many friends/followers they have on Facebook or Twitter—but also weighs the degrees of their engagement and interaction with those people. It measures their presence in the blogosphere and news media (already a 'real world' concern being factored into the PeekScore), but also weighs the reach of the media outlets behind the coverage.”

Also making the top 10, in order of appearance, are Donna Karan, Tom Ford, Betsey Johnson, and Calvin Klein, who all have PeekScores of 9.99. Vera Wang is close behind at 9.78, followed by Diane von Furstenberg with 9.49, Marc Jacobs with 9.21, Prabal Gurung with 9.10, Stefano Gabbana with 9.05, Stella McCartney with 9.02, and Isaac Mizrahi with a score of 9.01.

“We’re no experts on the fashion world, but as with any whose personal ventures are tied in directly to their online lives—no matter if they're an author, political commentator, or cobbler—a fashion designer and/or label can benefit enormously from an ability to communicate to and with its fanbase directly and immediately,” says Quigley.

For those who didn’t make the cut, take heart—PeekScores do change. “For some [people], in particular, if they're having a spike in media activity—due to a new film release, or even a scandal—their score can change fairly significantly for a period of time,” reassures Quigley.

You know what that means, designers: Get Tweeting!

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