Cosabella Opening New York City Store
New York City store
Searching for a place where you can ogle the unmentionables of Sarah Jessica Parker, Victoria Beckham, and Scarlett Johansson? Look no further.
Italian lingerie brand Cosabella will open its first New York store—the brand currently has a boutique in Miami Beach—on August 1, and its rainbow selection of thongs won’t be the only thing drawing customers through the door: The shop will have framed and signed undies from the aforementioned A-listers, according to Women’s Wear Daily.
“Cosabella has lead the evolution of lingerie’s transformation from an underpinning to a colorful fashion accessory that is meant to be layered and seen,” said Guido Campello, the brand’s VP of sales, branding and innovation, in a release. “Our flagship will allow us to showcase all of our product categories and collaborations.”
The store, at 220 Lafayette between Spring and Broome in NYC's Soho, will also house the brand’s showroom and retail offices, as well as a private room for famous shoppers.
“The Soho flagship will allow us to serve our loyal customers, VIP clientele of celebrities, stylists and designers in absolute privacy in our colorful and intimate setting,” said Campello.
In related news, get the details on Dita Von Teese's upcoming lingerie line.
