Florence Welch to Wear Gucci on Tour


Florence Gucci
Image courtesy of Gucci
A sketch of one of Florence Welch's performance looks, designed by Gucci.

Just days ago, creative director Frida Giannini was singing the praises of Florence and the Machine frontwoman Florence Welch, sparking speculation that the flame-haired crooner might land a Gucci campaign.

Not quite—but Giannini and Welch have paired up for quite a project: Gucci will outfit Welch for her North American tour, which kicks off June 10 at the Bonnaroo festival in Manchester, Tenn.

“When Florence first came onto the scene, I was captivated by her eccentric style and her willingness to dare,” said Giannini in a release. “I felt there was such an authentic energy to her sound and her look. This was confirmed when I met her at the Grammys earlier this year. I used one of Florence’s songs, ‘Hurricane Drunk,’ to set the mood for my Autumn Winter women’s show, as she was truly an inspiration for this collection as a modern day icon with her cinematic allure and powerful presence.”

“I was extremely flattered when I heard that Frida’s collection had been inspired in part by my performances and I was completely bowled over by her collection,” Welch said. The dresses seemed perfect for my shows…So it seemed natural that we work together on creating some pieces for my upcoming U.S. tour. I'm very grateful to Frida; it's been a wonderful experience and I can't wait to get dressed for the stage!”

Can't get enough of the fashion house? Check out the Gucci Fall 2011 collection.

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