Mango Unveils New Logo

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Photo courtesy of Mango

Fresh! Mango has a new, more sophisticated logo.

Mango may have just celebrated reaching two million fans on Facebook last week, but the Spanish brand has another milestone to toast: a new logo.

The retailer unveiled its graphic new logo—meant to appeal to a “more mature female customer,” according to a release—at the company’s recent runway show in Paris, and it will gradually be incorporated into branding and its over 2,000 stores.

“The company, which has continued to adapt its logo in according to its own requirements and trends since it was founded in 1984, has on this occasion gone for a cleaner and simpler type face, while maintaining the DNA of the brand at all times,” reads the company’s release. “This new logo represents the values of the brand, such as its unique style, originality and femininity, and is adapted to the style of the Mango woman of today.”

In related Mango news, check out Kate Moss and Terry Richardson as robbers who plunder a Paris Mango shop here.