Hudson by Georgia May Jagger Video Campaign



Georgia May Jagger and Hudson Jeans are keeping the fashion-film flame burning.

The daughter of Mick Jagger models sexy wares (lace-up denim, cropped sweaters) from her Hudson by Georgia May Jagger collection in a sultry black-and-white video campaign filmed by photographer/cinematographer Matt Irwin.

Flashing her pillowy pout and a flick of kittenish eyeliner, the British bombshell channels the rock and roll spirit—the apple doesn't fall far from the tree—of her capsule line with the denim brand (which features five new styles) in the film.

"My collection has a whole new cut ... based on the style of jeans my mum [Jerry Hall] wore in Texas in the '70s," Jagger said in a press release.

"They are not high-waisted but they are a mid-rise, which is great for us shorter girls and also very flattering on the hips and bum. We also are using new kinds of stretch denim fabrics exclusively developed for us, which make them very comfortable. It was also really important that they be from a woman’s point of view so I asked all sorts of women—my mom and friends and family—for their input,” the rock royalty said.

The collection is currently available online.

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