Jimmy Choo
Jimmy Choo
Jimmy Choo

Li Bing Bing’s Gucci Ads Revealed


Li Bing Bing Gucci ad campaign

Photo courtesy of Gucci

Li Bing Bing in Gucci's new ad campaign.

After a star-studded weekend in Shanghai, Gucci has revealed a new ad campaign starring a gorgeous Chinese actress.

Li Bing Bing shows off Gucci fine jewelry, timepieces, and handbags in the Sølve Sundsbø-shot campaign, which debuts this month across Asia.

Li Bing Bing Gucci ad campaign

Photos courtesy of Gucci

Li Bing Bing in Gucci's new ad campaign.

“Li Bing Bing has an effortless beauty and an innate sophistication,” said Frida Giannini in a statement. “Working with her has been rewarding—she has the optimism and the talent that go hand-in-hand with individual style. She embodies the Gucci woman with her contemporary femininity.”

“I am delighted to collaborate with Gucci on this new campaign,” said Bing Bing. “Frida’s vision is very inspiring, and I truly enjoyed interpreting every iconic piece from the House’s vibrant legacy.”

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