Kate Hudson’s Ann Taylor Ad Campaign

Kate Hudson Ann Taylor Spring 2012 ad campaign

Photo courtesy of Ann Taylor

California dreaming: Hudson models Ann Taylor's lacy Modern sheath and a skinny belt for the Pasadena shoot.

It's splitsville for Demi Moore and ... Ann Taylor.

After casting the age-defying actress in the Fall and Holiday 2011 ads, the retailer is continuing its practice of refreshing its celebrity roster by tapping Kate Hudson as the face of its Spring 2012 ad campaign.

Photographed by Tom Munro at an estate in Pasadena, California, the blonde beauty looks as gorgeous as ever after taking some time off to have her second son, Bingham.

The airy ads see the Chrome Hearts collaborator jazzing up a cream Modern Lace Sheath Dress with a skinny pink neon belt, while a citron yellow lace shift, cobalt blue blouse, and plum trousers paired with a white fringed top provide exuberant shots of color.

“I am thrilled to collaborate with Ann Taylor this Spring,” the engaged star says in a press statement.

“I love fashion, and their new Spring collection is so stylish and hip and colorful! As a young girl I looked up to the sophisticated style of Ann Taylor so it’s been very cool to see how the brand has evolved to meet the changing needs of modern women. The new Ann Taylor is not afraid to be sexy and real–because they design for every generation. The clothes are stylish and comfortable, easy and wearable. They really help you look and feel perfectly put together for any occasion.”

Kate Hudson Ann Taylor Spring 2012 ad campaign

Photo courtesy of Ann Taylor

The actress goes for the bold in the label's Yellow/Green Lace Shift Dress and Supernova Statement Necklace.

"Kate is a dynamic woman who truly embodies the new Ann Taylor,” adds Kristen Dykstra, Senior Vice President of Brand Marketing for the Ann Taylor division of Ann Inc.

“While she is most known as a beautiful and talented actress, she is also a devoted mother, daughter, sister, and philanthropist who manages to do it all with a radiant smile, joie de vivre, and effortless style.”

Indeed. Goldie should be proud!

Meanwhile, Rihanna returns as the face (and body) of Emporio Armani Underwear and Armani Jeans.