Gwen Stefani Launching Harajuku Mini for Target
Photo courtesy of Target
For that bun in the oven: Gwen Stefani is launching Harajuku Mini with Target.
Luckily mama Gwen Stefani is coming to the rescue with a new Target collaboration that will see the launch of a Harajuku Mini collection for babies, children, and tweens, Women's Wear Daily reports.
And with pieces retailing from $3.99 to $29.99, the pint-sized offerings should appeal to parents priced out by recent luxury childrenswear launches from Gucci, Versace, and Lanvin. (Markers, mud, and apple juice? Bring it on!)
“Harajuku Mini is a dream come true,” Stefani tells WWD. “I’ve always wanted to do a cool children’s fashion line inspired by the supercute and playful kids clothing you find in Japan. The whole idea is about being creative, expressing your own individuality, and having fun getting dressed. Target has given me the creative freedom to design kids clothing that is different than most anything you usually see out there with great quality, attention to detail and most of all, available at amazing prices.”
"Gwen is a creative force and her ability to create fun, wearable fashion made her an ideal partner for Target,” adds Trish Adams, senior vice president of the retailer's apparel and accessories.
Hey, baby ... are you ready?