Target and Calypso St. Barth Collaborating


Photo: Facebook

Target is hitting the beach with a Calypso St. Barth collaboration. Above, a signature look from the breezy brand.

With its myriad of designer collaborations, Target has seemingly accounted for every niche of the high/low fashion market, incorporating innovation (Alexander McQueen), spectacle (Jean Paul Gaultier), and dark intrigue (Rodarte) into its most notable teamwork efforts.

But a vital seasonal niche has gone untapped ’til now: beachwear. And who better to call upon for that than Calypso St. Barth?

Everyone’s favorite purveyor of colorful, drapey things to wear on tropical boardwalks will launch its own special Target capsule collection May 1, when you’ll be able to score those signature breezy looks for a fraction of their usual price.

With this collaboration, Calypso covers every stylish aspect of your upcoming fantasy vacation: In addition to the usual cheery array of resort wear—a long-standing favorite of beach-hopping celebrities like Kate Beckinsale and Jennifer Aniston—the line extends into children’s wear as well as coordinating home accessories like towels, glassware and candles.

Happily, Calypso St. Barth for Target’s prices will be travel-budget friendly (ranging from $1.99 to $79.99), leaving vacationers a little spending room to book a dream destination worthy of their resplendent new threads.