Angelina Jolie’s Louis Vuitton Ad Campaign
Photo: Annie Leibovitz for Louis Vuitton / Women’s Wear Daily
Angelina Jolie keeps things down to earth for her Louis Vuitton Core Values ad campaign.
As the birthplace of her oldest son, Maddox, Cambodia has held a special place in Angelina Jolie's heart. Now, it's the backdrop for her just-released Core Values ad campaign for Louis Vuitton.
Annie Leibovitz photographed the Oscar-winning actress on a rustic wooden boat floating on a marshy lake in Cambodia's Siem Reap province, Women's Wear Daily reports.
Surrounded by lush green lily pads and tall shoots of grass, the mother-of-six eschews flashiness in favor of authenticity: Her face is makeup-free, her hair is wind-whipped, her feet are bare, and her khaki pants and tee come from her own closet.
Oh, and that Louis Vuitton Monogram Alto bag resting on her shoulder? She's owned it for about six years, which may inspire the label to reissue it.
"People are not used to seeing Angelina in this situation,” Pietro Beccari, Vuitton’s executive vice president, tells WWD. “I like the fact that it’s a real moment. This travel message we give through personal journeys is a fundamental one for the brand.
"This campaign is about a very special person and a very special journey."
While financial terms were not disclosed, Beccari confirmed that Jolie, who also filmed Lara Croft: Tomb Raider in Cambodia, donated a portion of her fee to charity.
On June 15, the fashion house will post a teaser video linking to an interview with Jolie set to air on louisvuittonjourneys.com/cambodia later in the month. The ad, which will be joined by additional images starring the likes of Bono and Sean Connery, is expected to run for at least 18 months.
Here's hoping her visit to the Cambodian waterways helps Jolie get into character as the Queen of the Nile.
