Christina Hendricks in Latisse Wishes Challenge Campaign

Christina Hendricks Latisse Wishes Challenge campaign

Photo courtesy of Latisse

Christina Hendricks is the face of Latisse's new Wishes Challenge campaign.

She may be famed for her enviable curves, but Mad Men actress Christina Hendricks has a pretty big heart as well.

After testing out their lash-growing formula, the flame-haired beauty is helping Latisse raise $500,000 for the Make-A-Wish Foundation by fronting its new Wishes Challenge campaign.

The first 10,000 people to donate at least $20 to the Make-A-Wish Foundation will receive a Latisse free trial certificate to determine if the lash-booster is right for them. Participants who invite two friends to support the cause will receive a $20 rebate off their next Latisse purchase.

What's more, Latisse will double each donation (up to $250,000) made by November 30.

Though actress Claire Danes is best known for her work with the brand, Hendricks too swears by its effect on her lashes.

"I’ve always felt my lashes were short and thin, and in my profession, I wear a lot of false lashes and makeup, which take a toll," the Vivienne Westood jewelry model says in a press statement. "So when Latisse became available, I was curious to learn more. My doctor talked with me about lashes, and I was surprised to learn that some women may notice their lashes thinning over time. Women who notice these changes in their lashes now have the option to talk to their doctor about Latisse and see if it’s right for them.

“Latisse is also a brand that contributes to children, and I couldn’t think of a better cause to support than the Make-A-Wish Foundation. When I was seven years old, I saw firsthand the difference a wish can make in the life of a child when a girl in my class got her wish to meet Erik Estrada." 

Participants can keep track of incoming donations and follow Hendricks' lash experience at

Meanwhile, Jessica Biel is batting her lashes in a new Revlon commercial.