Jessica Biel’s Revlon ‘Hypnoteyzed’ Commercial

Batter up!

After launching its new Grow Luscious Plumping Mascara in May, Revlon has finally unveiled its film noir-inspired commercial starring Jessica Biel and Pharrell Williams.

Directed by Darren Aronofsky, the black-and-white "Hypnoteyzed" ad sees a glammed-up Biel primping at her vanity while a smitten Williams serenades her.

While Williams looks dapper in a suit as he makes his way through the house, Biel plays up to her femme fatale role with loose bombshell waves and a plunging black gown that leaves little to the imagination.

But if you think Loverboy will have trouble keeping his eyes up where they belong, think again. To dramatize the mascara's plumping powers—it instantly volumizes lashes by 200 percent—Biel's luscious lashes appear to visually expand with every coat. Smart girl.

In other mascara news, CoverGirl is defending its use of lash inserts in a recent ad campaign.