Katie Holmes is First-Ever Celebrity Face of Bobbi Brown
With a reenergized fashion line and a major beauty deal under her belt, life without Tom Cruise must be looking pretty rosy for Katie Holmes.
The newly divorced actress has been tapped as the first celebrity face of Bobbi Brown, starring in a Tom Munro-lensed ad campaign slated for Spring 2013 as well as beauty counter visuals, Women's Wear Daily reports.
Calling her new hire "ridiculously naturally beautiful," makeup guru Brown says a mutual friend introduced the two women just weeks ago, at which point she realized that Holmes would be "the perfect face for Bobbi."
Holmes plans to be more than just a pretty face. She's also planning to collaborate with Brown on a capsule collection of color cosmetics that will launch in Fall 2013.
"I think it’s amazing that Bobbi found a hole in the marketplace and said, ‘I’m going to do something about it," Holmes tells WWD. "I’m going to create a line for real women who want to look pretty and have it be easy."
In the meantime, the brunette beauty is excited about staging the first Fashion Week presentation for her Holmes & Yang fashion line. Naturally, her new pal Brown will be doing the makeup for the models.
"The brand is growing and expanding, and so we thought we would have something a little more substantial," she says of the decision to appear on the New York Fashion Week schedule.
"We’ve been very gradual from the beginning, and part of that has been because we’ve wanted to take the time to get to know the business, get to know the right stores—and, most importantly, to get to know the customer and what she needs. In terms of the presentation versus the show, we felt a presentation was more appropriate for the clothes we sell. It’s a little more our speed in the way we wanted to go about it, and more of a transition for us from meeting privately with buyers in a hotel room to going right to a big show.”
Holmes also dismisses a full-blown move into childrenswear (sorry, Suri), and says she's found the perfect partner in co-designer Jeanne Yang.
"We started off because we wanted to have shirts that were well-made and went with everything," she says. "I just want something I can wear all the time and nobody’s going to say, ‘Oh, I saw that yesterday.’ We try to make beautiful things, and we’re not so trend-driven. We try to do a touch of rock ’n’ roll with our stuff, but keep it very classic.”
And that, ladies and gents, is how Katie got her groove back.
