Taylor Swift Launching Second Fragrance, Wonderstruck Enchanted


Taylor Swift Wonderstruck Enchanted
Photo courtesy of Women’s Wear Daily
Taylor Swift's Wonderstruck Enchanted.

Taylor Swift certainly seems to have a soft spot for fairy tales.

Building on the success of her first fragrance, Wonderstruck, the country singer is set to launch a second scent with an equally magical name: Wonderstruck Enchanted, Women's Wear Daily reports.

“Wonderstruck Enchanted is the next chapter in the story of my Wonderstruck fragrance,” Swift tells WWD. “Wonderstruck is about that moment when you instantly feel a connection to someone, but then there’s that feeling of being completely enamored—enchanted—when you know a little more about that someone and still feel that strong connection.”

Consumers should have little trouble feeling a "strong connection" to the scent, which features top notes of passionfruit, pink poppy, and wild berries; a heart of peony swirls, blooming white freesia, and sugar-glazed champaca petals; and a drydown of vanilla, blond woods, and white musk.

Packaged in a red version of Wonderstruck's original purple iridescent bottle, the newcomer comes adorned with antique-finished bird, leaf, flower, and sparkling crystal charms. It will retail for $49.50 for a 1.7-oz. bottle and $59.50 for a 3.4-oz. bottle, with body lotion priced at $29 and a .33-oz. rollerball costing $18.

As with Wonderstuck, Swift will appear in the campaign for Wonderstruck Enchanted, which is slated for a September début. That should give her plenty of time to write up a new ditty inspired by the new scent, don't you think?

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