Spring 2012 Hair Trend: The Wet Look
City slickers: “Wet” hair ruled the Alexander Wang, Helmut Lang, and Prabal Gurung Spring 2012 runways.
Things have been getting a bit wet ’n’ wild on the New York runways.
Fashion Week has revealed that soaked strands are where it’s at for Spring 2011. If you have any doubt, just look at the locks at Prabal Gurung, Alexander Wang, Helmut Lang, and Victoria Beckham, to name a few.
For Wang, celebrity hair stylist/Redken creative consultant Guido Palau created an effortless and carefree coif. “It’s like she just rolled out of bed, hopped in the shower, and headed out the door,” he said.
Of course, in reality, achieving the wet look requires a bit more TLC. He prepped the hair with Full Frame 07 All-Over Volumizing Mousse, created a messy center part, roughly blow-dryed strands, and then applied All Soft Argan-6 Multi-Care Oil (available in October) to create a high-shine aftereffect.
He then topped things off with textured, I-just-don’t-care waves, which he created using a clipless curling iron.
There was also a twist on the look—a sort of dual-textured, wet-n-dry combination. At Prabal Gurung and Victoria Beckham, hair on the crown was slicked back, but fell loose and dry in the back. And at both Custo Barcelona and Patrick Ervell, models strutted in gelled top strands with raw-and-matte-textured ponytails swinging behind.
Asked by Style.com for his thoughts on the drenched ’do, Palau said “Sometimes, shine just feels right.”
And if the runway is any indication, we’re in for a very shiny spring.