Lindsay Lohan’s FCUK Friction Fragrance Ad Campaign

Lindsay Lohan French Connection

Photo courtesy of French Connection

Never tear us apart: Lindsay Lohan stars in FCUK's Friction fragrance campaign.

What do Madonna and Lindsay Lohan have in common?

Plenty, we're sure, but the answer we're looking for is recycling in the name of fragrance.

First Madge used a 2010 Mert Alas and Marcus Piggott image to promote her Truth or Dare scent.

Now a black and white shot from Lohan's racy shoot for the January 2010 issue of Muse has wound up in the ad campaign and packaging for FCUK's Friction fragrance.

Described as an "alluring blend of citrus, sensual musk, and warm woods–scents with addictive notes that pique all five senses," Friction features Lohan and male model Petey Wright in a romantic (well, lusty) clinch.

Photographer Yu Tsai snapped the image for the sexy spread inspired by former lovers Johnny Depp and Kate Moss (never forget!), which also featured a pre-Playboy topless Lohan and depictions of threesomes.

Now there's a campaign we'd like to have seen!

Friction is available now in his-and-her versions for $45 each.

Meanwhile, Axe is targeting women with its new his-and-hers Anarchy body spray.