Net-a-Porter Launching Digital TV Station

Tune in, turn on, and shop 'til you drop.

Net-a-Porter is branching out with the launch of an online digital TV station, Drapers reports.

Sponsored by Tiffany & Co., the venture will feature four channels airing catwalk coverage, designer interviews, trend features, and fashion shoots.

Shoppers can also click on screen to purchase Net-a-Porter products. The station can be viewed online, from mobile devices, via the iPad, and on Google TV-enabled devices in the U.S.

“We have taken our original concept of a shopable magazine one step further with the addition of shopable TV," Net-a-Porter vice-president of sales and marketing Alison Loehnis says.

“Innovation and technology are two cornerstones of Net-a-Porter and it is incredibly exciting to be at the forefront of this entirely new customer experience.”

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