Cacharel Becomes Cacharel Paris with Lower Price Points, Too



Fashion brands are revamping, restructuring, and repositioning these days.

A new CEO was announced at Louis Vuitton, Maison Martin Margiela signed on a new designer, and now the youthful Cacharel is throwing themselves in the mix.

The Parisian label appointed Richard Alibert as their new CEO yesterday, and have already started making some major changes to the brand, starting with their name.

Cacharel will now be known as Cacharel Paris, effective Fall 2013.

Alibert also plans to re-introduce in-house sales, advertising, and design with design duo Ling Liu and Dawei Sun.

As everything moves back in-house, Cacharel (Paris) also plans to drop prices by 30-40%, WWD reports.

The brand currently features items at well over $1,000, but now reports are saying that the highest price points will be around $650.

Talk about fantastic news for those of us not wanting to break the bank on high quality designs! 

This is also bound to strengthen Cacharel's status and following not only in France but throughout the rest of the world.