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Victoria Beckham To Launch E-Commerce


Victoria Beckham
Photo: Patrick McMullan
Victoria Beckham

Victoria Beckham has taken the fashion world by storm, constantly spicing things up with something new in the works.

Beckham's latest endeavor is an e-commerce site set to launch this Spring, according to Women's Wear Daily.

The new site, created by King & Partners, will sell her accessories, eyewear, denim and Victoria Victoria Beckham line.

“For us, this is the first step toward creating our own store environment. There are obviously already some fantastic digital stores in place so the bar to entry is very high. But we feel that we’ve learned a lot from the market and that we are bringing our take on what we believe is ultimately all about customer experience,” Victoria Beckham chief executive officer Zach Duane tells WWD.

"My new website has been in the making for a very long time," Beckham told Vogue U.K. "It was so important that the concept, tone and look of it were true to me and my aesthetic and that the shopping experience was the very best that it could be for my customer. The site will be ever evolving, featuring never-seen-before insights into my world through the medium of film. I'm incredibly excited with what I have created and the unique access to the brand I am now able to offer."

Head to VictoriaBeckham.com to sign up for updates as to when e-commerce will launch in the U.S., U.K. and Europe.

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