Kelly Osbourne's Material Girl Ad Campaign

Kelly Osbourne Material Girl

Photo courtesy of Material Girl

Kelly Osbourne poses against an '80s backdrop for her Material Girl ads.

It's official: Kelly Osbourne is a Material Girl.

Ozzy's little girl takes over for Taylor Momsen as the face of Madonna and Lola Leon's Macy's juniors clothing line with a sassy new campaign inspired by the East Village of Madonna's '80s heyday.

Posing against a backdrop of graffiti and chain-link fences in East Village dives Lit and Mars Bar, the platinum beauty rocks playful floral prints and punky black and white plaid for the attitude-packed shoot.

Kelly Osbourne Material Girl

Photos courtesy of Material Girl

Osbourne looks very "Borderline" in the Material Girl campaign.

Photographer Brooke Nipar captured the star—in pink lipstick—revealing her svelte figure in a bra and a tube top, respectively, while other shots see Osbourne clutching retro boom boxes. Think they're blasting her 2002 cover of "Papa Don't Preach"?

"We’ve had a longtime crush on Kelly," Madonna and daughter Lola cooed in January after announcing Osbourne as their newest muse.

Expect this collaboration to cause a commotion on the Macy's sales floor.