Kelly Osbourne's Material Girl Ad Campaign
Photo courtesy of Material Girl
Kelly Osbourne poses against an '80s backdrop for her Material Girl ads.
It's official: Kelly Osbourne is a Material Girl.
Ozzy's little girl takes over for Taylor Momsen as the face of Madonna and Lola Leon's Macy's juniors clothing line with a sassy new campaign inspired by the East Village of Madonna's '80s heyday.
Posing against a backdrop of graffiti and chain-link fences in East Village dives Lit and Mars Bar, the platinum beauty rocks playful floral prints and punky black and white plaid for the attitude-packed shoot.
Photos courtesy of Material Girl
Osbourne looks very "Borderline" in the Material Girl campaign.
Photographer Brooke Nipar captured the star—in pink lipstick—revealing her svelte figure in a bra and a tube top, respectively, while other shots see Osbourne clutching retro boom boxes. Think they're blasting her 2002 cover of "Papa Don't Preach"?
"We’ve had a longtime crush on Kelly," Madonna and daughter Lola cooed in January after announcing Osbourne as their newest muse.
Expect this collaboration to cause a commotion on the Macy's sales floor.