On the Hunt: Toni Garrn Joins The Hilfigers for Fall 2012 Ad Campaign

By Erin Donnelly 07/03/12 at 10:00 AM

Photo courtesy of Tommy Hilfiger

All American: Tommy Hilfiger's Fall 2012 ad campaign.

Look away now, PETA—Tommy Hilfiger is taking his fictional family hunting for Fall 2012.

"The Hilfigers"—now joined by Victoria's Secret Angel Toni Garrn as the family's budding Olympic hopeful with eyes on an Argentinian horse trainer—make their fifth outing in the "Hilfiger Hunt Club," inspired by "the first grand foxhunt of the season." How very Downton Abbey!

Tweed outerwear, flat caps, striped sweaters, wellies, and shots of hunter green reign as the family pose for lensman Craig McDean alongside their loyal basset hounds and new additions Tao Okamoto (as a Japanese exchange student) and Thomas Gledhill ("the 4-foot king of Hilfiger mischief"). Warrenton, Virginia served as the base for the eclectic shoot.

“For the Fall campaign the old gang is back again,” Tommy Hilfiger says in a press statement. “The Hilfigers are up to their usual shenanigans with a quirky take on a classic hunt club. There’s no better setting to highlight the town-meets-country inspirations, sporting life influences, and military detailing of the Fall 2012 runway collections.”

Indeed. Oh, and tally-ho!