Rachel Zoe Unveils Jockey Intimates Collection
Rachel Zoe isn't getting into lingerie design just yet—though we've no doubt it's on the horizon—but she is ready to put her stamp on your underwear drawer by partnering with Jockey to launch a line of intimate apparel personaly curated by the style guru herself.
Bearing the tagline "Preferred by Rachel Zoe," the exclusive collection of underwear and shapewear is hitting Jockey stores this month before expanding to retailers like Macy's, Kohl's, and Lord & Taylor in October.
Jockey chief marketing officer Dustin Cohn tells Women's Wear Daily that Zoe was brought in to help the brand appeal to a "younger, more fashion-conscious consumer," with styles including a three-paneled shapewear design and "cheeky" hipster and boy-short cuts.
“Style starts from within, and having the right foundation is critical to the ultimate success of your outfit," Zoe adds. "I love marrying comfort with style, and this new collection by Jockey does just that."
Available in a color palette of black, white, light beige, vanilla, dark cherry, and deep blue, the pieces will retail from $10.50 (or three for $27) for a pair of undies to $21 to $24 for a top. Shapewear, which includes slips and shorts, will be priced from $26 to $57.
Look for a print campaign and Webisode series to help promote the line, but don't hold your breath for Zoe's début as an underwear model. After all, it's not like she's exactly in need of shapewear ...