Anna Dello Russo Designing H&M Accessories Line

By Erin Donnelly 05/03/12 at 09:00 AM

Photos: Magnus Magnusson/ courtesy of H&M

Anna Dello Russo (left) and looks from her new H&M accessories line (right).

The retailer's love affair with all things Italian (see: Versace and Marni) is reaching a fever pitch with the announcement of a new collaboration with flamboyant fashion icon Anna Dello Russo.

Famed for hitting the front row in extravagant sunglasses, super-sized earrings, and cherry-shaped toppers, the Vogue Japan fashion director will translate her larger-than-life style into a range of accessories—encompassing jewelry, sunglasses, shoes, bags, and a trolley—launching worldwide on October 4.

“I am excited by this collaboration," Dello Russo says in a press statement. "For the first time H&M is working with a Fashion Director on a special project. This is the sign of an important evolution in fashion, and I am both thrilled and humbled to be the one chosen to lead this project. I wanted to create precious accessories that are impossible to find. As a stylist, I know accessorization is essential; it is the personal touch in any outfit. With these pieces, everybody can have fun, and turn an ordinary day into a fantastic fashion day."

"It’s been extremely exciting to involve Anna Dello Russo in this project, something completely different from what we have done before," adds H&M creative advisor Margareta van den Bosch. "Anna has a fantastic eye and bold taste, apart from being a veritable fashion icon. She has produced an extravagant range of accessories that will thrill H&M customers and fashion enthusiasts everywhere. The collection is a celebration of excess, fantasy, and decoration."

An early peek at the line suggests that the self-professed "guardian of fashion" will be serving up a glitzy assortment of crystal-studded shades, strappy golden heels, chunky gold and turquoise statement jewelry, and fabulous miniaudières with gemstone and animal ornamental details. Do we really need to mention that we want every last item?

Let the countdown to October 4 begin ...