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LVMH Invests in Maxime Simoens


Maxime Simoens
Photo: Imaxtree
Maxime Simoens on the Leonard Fall 2012 runway during Paris Fashion Week.

Something tells us you're about to hear the name Maxime Simoens on the fashion world's lips.

Earlier this month, Simoens left Leonard after only one season at the helm of the French design house. At the time, he was reportedly leaving to concentrate on his couture collection (He was also rumored to be in talks with Dior for the position of creative director, a spot that ended up going to Raf Simons.)

Today, Women's Wear Daily reports that LVMH chairman and CEO Bernard Arnault has made an investment in the 27-year-old designer's namesake line. The exact amount has not been reported.


In 2009, LVMH acquired 49% of Edun, and the luxury conglomerate purchased a controlling stake in Bulgari last year for about $5.1 billion. In the past, Arnault has been spotted at shows scoping out young designers like Rodarte's Kate and Laura Mulleavy, but has not put his financial backing behind any upstarts until now.

Simoens' star is certainly on the rise, and after this haute vote of confidence, he should be getting even more attention. We predict the fashion A-list will turn up at his couture showing in July.

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