Marchesa to Launch Contemporary Line?
Just a week after news broke that Vena Cava would partner with LF USA, a subsidiary of manufacturing giant Li & Fung, it seems that LF has its eye on another big fish.
Women’s Wear Daily reports that the company is in talks with Marchesa to possibly launch a contemporary line. The news has yet to be confirmed by either LF or Marchesa, but speculation is already running rampant about the potential partnership, which could open Marchesa up to a whole new customer base—one that perhaps can’t afford the brand’s four-figure creations.
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Of course, it wouldn’t be Marchesa’s first foray into lower-priced wares. Designers Georgina Chapman and Keren Craig launched Notte by Marchesa, a diffusion line, in 2006. While not as ornate as their signature line, Notte dresses are still decidedly evening-skewed, with prices ranging from about $500 to $1,200.
Following the Vena Cava news, a partnership with Marchesa seems to indicate LF’s increasing interest into higher-end fashion. LF’s stable of brands also includes the Rachel Zoe Collection, Sofia Vergara’s Kmart collection, and Daisy Fuentes’ Kohl’s clothing line.
