Yoox Group to Launch Shoes-Only E-Commerce Site


Yoox CEO federico marchetti
Photo: Getty Images
Yoox CEO Federico Marchetti.

Attention, online shoppers: prepare to add another site to your must-browse bookmarks.

E-commerce goliath Yoox Group is launching a women’s shoes-only shopping site, shoescribe.com, which will go live on March 7. The site will offer footwear from over 100 designers, including Proenza Schouler, Alexander Wang, Sergio Rossi, Robert Clergerie, Swedish Hasbeens, and Opening Ceremony, the Wall Street Journal reports.

“Shoes are by far the best sellers on the Internet in terms of speed and lowest return rate," Federico Marchetti, Yoox’s founder and CEO, tells the Journal. “In the first year of business, we sold 5,000 pairs; now we're selling one million per year. It's an e-tailer's dream.”

Discounts are a part of the Yoox business strategy—the company’s stock often comes from previous seasons—and though shoescribe will follow the same business model, Marchetti is intent on keeping his merchandise luxe.

“Flash sales won't work for the long term,” he said. “I don't believe in slashing prices. Discount is only a piece of the story. It's important to enhance the image of the product rather than dilute it.”

And shoescribe.com will provide more than just shoe sales. The site will offer closet-organizing tips, listings for shoe repair outposts internationally, and a V.I.P. club where shoppers who pay an annual fee of $149 receive free shipping and repairs, and 50% off purchases on their birthdays, among other perks. "Above all we are a service company," he said.

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