Tiffany & Co. Taps From Me To You Bloggers to Launch Rubedo Collection

Tiffany and Co

Photos courtesy of Tiffany & Co.

Tiffany & Co.

After teaming up with bloggers Garance Doré and The Sartorialist’s Scott Schuman, Tiffany & Co. is dipping its toe into the blogosphere once again.

This time, the renowned jeweler has tapped Jamie Beck and Kevin Burg, the team behind the photo blog From Me To You, to create an exclusive set of Cinemagraphs (think GIFs) to showcase Tiffany’s new Rubedo Metal collection.

Tiffany has launched the Rubedo collection to celebrate its 175th anniversary. Though gold, silver, and platinum may be the brand’s bread and butter, this brand-new metal combines, in the words of Tiffany & Co., “the richness of gold, the brilliance of silver and the warmth of copper.”

For the uninitiated, Cinemagraphs—Beck and Burg’s specialty—are still photographs with one or two small moving elements. The mesmerizing images, like this one of a model in a dangling Rubedo necklace, will be displayed in oversized installations in Tiffany & Co. shops worldwide.