Marni, H&M Collaboration - Sneak Peek


Donatella Versace is a tough act to follow, but Marni's Consuelo Castiglioni is up to the task.

Continuing H&M's current love affair with Italian labels, Marni has signed on as the latest luxury brand to collaborate with the Swedish retailer, designing a Spring 2012 collection set to hit stores on March 8.

The line will cater to men and women and include accessories, and, not surprisingly, more bold prints than you can shake a stick at. Expect everything from color blocking to African tribal looks, plus pleated skirts, cropped trousers, jewelry, shoes, bags, and scarves.

“I wanted to create a true Marni wardrobe by revisiting all our favorite pieces in signature fabrics and prints," Castiglioni says in a press statement. 

"As always, I love juxtaposing prints and colors, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements."

“We all love the collection here at H&M and we believe that our customers will do the same," adds H&M creative advisor Margareta van den Bosch. 

"Marni has such a modern touch with everything they do, mixing prints and accessories in a playful but chic way. It’s fantastic to see how Consuelo Castiglioni coordinates her designs, matching new combinations of print and color, with such incredible craftsmanship behind every piece. The collection will arrive in stores at just the perfect time, as a lovely statement for spring."

Well, this certainly takes away the sting of Versace's second H&M collection only being available in Europe, now doesn't it?

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