Faux Fur Sales on the Rise


faux fur
Photo: Imaxtree
Faking it: A faux fur belted jacket from the Prada Fall 2011 collection.

We’re sorry to say it, but summer is coming to an end. The good news? The winter coats! While fabulous furry styles reigned on the fall runways, those opposed to the real thing have more than a few options.

According to the L.A. Times, sales of fake fur hit $250 million in the U.S. in 2010. While that number still pales in comparison to the huge $14 billion real fur business, faux fur sales (which add up to less in total because of the massive price difference) are expected to increase by 30 percent in the next two years.

“The fur trend in the U.S. is toward fake,” Amy Lechner, an analyst with Pell Research, who conducted the study, told the Times. “The stigma of fake fur is rapidly decreasing.”

Designers who are known for their luxe furs, like Dennis Basso, also create faux pieces. Basso’s fake furs sell on QVC as part of his Dennis by Dennis Basso collection.

“You’re able to do some things with faux fur you can’t do with real fur,” the designer said. “Like, you would never make something in real leopard or cheetah. Women will buy something in faux not just for how realistic it seems but because of the look and design. It was originally made to imitate fur, but today it stands on its own.”

And hey, if Miuccia Prada’s on board with the faux, who are we to argue?

In related news, check out a recent study that found that 95 percent of British people won’t wear real fur.

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