Barneys’ ‘Roomscapes of the Imagination’ Windows

barneys windows

Photo: Rick Barroso

Bright idea: The “Fluorescent Scented” window, by contemporary artist Joe Grillo, at Barneys New York

Barneys New York’s new creative director, Dennis Freedman, has only been on the job six month, but he’s already bringing his artistic eye to the luxury department store’s famed windows.

“Roomscapes of the Imagination” was unveiled August 2 in the Madison Avenue flagship, and instead of the cheeky vignettes former creative director (and current creative ambassador at large) Simon Doonan used to favor, the window displays are collaborations with artists, architects, and interior designers.

barneys windows

Photo: Rick Barroso

All the news that's fit to print: “Ad Infinitum,” the window by Shelton, Mindel & Associates

Designer and architect Rafael de Cárdenas, contemporary artist Joe Grillo, architects Peter Shelton and Lee F. Mindel of Shelton, Mindel & Associates, and interior designer Benjamin Noriega-Ortiz were each given their own space to design as they pleased.

De Cárdenas’s take, titled “Love Me and Leave Me,” mixes mossy walls with shattered mirrors and crystal candelabras, as inspired by Fassbinder's “The Bitter Tears of Petra von Kant.”

Grill’s “Fluorescent Scented” window features recycled garbage (really!). Shelton, Mindel & Associates’ window, “Ad Infinitum,” is covered in a collage of black and white newsprint, while Noriega-Ortiz was inspired by the film “The Woman in the Dunes” to create “Suna No Onna” (or “Sand Woman”), complete with his very own sand dunes.

“It is very exciting to work with talented artists who bring their fresh and personal visions to the windows,” said Dennis Freedman in a release. “The idea is to showcase a select group of individuals from different artistic disciplines, to blur the boundaries of design, and to create a cohesive work of art that reflects Barneys’ unique take on aesthetics.”

barneys windows

Photo: Rick Barroso

Fancy meeting you here: The “Love Me and Leave Me” window by Rafael de Cárdenas

In related news, check out this equally artsy Barneys collaboration with Adam Kimmel and Carhartt.

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