Rihanna Lands Emporio Armani Underwear and Armani Jeans Ad Campaigns


rihanna
Photo: Patrick McMullan
Rihanna to star in Emporio Armani Underwear and Armani Jeans ad campaigns.

She’s posed for Vita Coco, Nivea, and a one-off line of Gucci bags, but Rihanna’s real moment in the fashion spotlight has arrived: the Bajan beauty was just named the new global spokesmodel for Emporio Armani Underwear and Armani Jeans.

Rihanna recently posed in New York City shoot for the ads, which will be unveiled in September. And while the photographer has yet to be revealed, Mert Alas and Marcus Piggot have worked with Armani many times in the past.

The Grammy winner replaces Megan Fox, who has been the face of Emporio Armani Underwear and Armani Jeans since early 2010 (before Fox, new mom Victoria Beckham had the honors). No word on whether or not Fox will keep her job as the face of Armani Code and Giorgio Armani cosmetics.

In related news, check out Rihanna’s recent Vogue cover.

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