Ben Watts Collaborates with Hipstamatic

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Photo courtesy of Hipstamatic

Get ready to pop: Ben Watts has collaborated with Hipstamatic

The Hipstamatic just got, well, hipper.

The iPhone app, known for its vintage-style photography effects, has tapped in-demand photographer Ben Watts to create a series of colorful neon scrapbook borders for its new Bondi HipstaPak upgrade for the Hipstamatic 210.

Available for download now, the new lens is designed to give summer snapshots a jolt of energy and a pop art twist thanks to fluorescent tape frames and intense color saturation (a Watts signature), marking a sharp contrast to the app's traditionally faded, sun-soaked images.

The app is also a big departure from Watts's last project: photographing sister Naomi (perhaps you've heard of her?) for the April cover of Tatler.

Now, who's ready for their close-up?

In related news, check out these gorgeous photos from Mulberry's new book.