Queen Elizabeth's Launer London Handbag Sparks 60 Percent Sales Increase


queen elizabeth bag
Photo: Getty Images
Queen Elizabeth II with her Launer London handbag at the royal wedding

Step aside, Middletons. Queen Elizabeth II has a few style tricks of her own.

While her new in-laws have sparked a fashion frenzy—the Duchess of Cambridge's post-wedding wedges have been reissued by L.K. Bennett, while Modalu is reissuing kid sister Pippa Middleton's handbag—the royal matriarch is shaking up fashion sales too.

The Queen's favorite handbag label, Launer London, has reported a 60 percent rise in sales of traditional bag styles after the 85-year-old (clad in a primrose yellow Angela Kelly ensemble) carried their bespoke top-handled bag in cream to the royal wedding.

"It shows a real move towards more reserved and understated bags after the It bag movement (and also, shows that it wasn't just Kate that had an impact on fashion tastes)," the 70-year-old British label, which has a royal warrant, said in a press release.

And it's not just grannies who are clamoring for the Queen's style. Though Launer says it typically caters to ladies over 50 like Duchess of Cornwall Camilla and Margaret Thatcher, 20 percent of their sales boom has been attributed to women in the 35-50 demographic.

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Photos: courtesy of Launer; Getty Images

Sales of Launer London handbags have seen a spike after the Queen was spotted carrying them. Here, the Encore handbag (£690, or about $1,126 U.S.) worn for a trip Her Majesty took to Cambridge, England.

In other royal accessory style news, Princess Beatrice's hat is hitting the auction block.

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