Leifsdottir to Close Wholesale Business
It just launched a brand-new footwear range in department stores, but Leifsdottir, the bohemian clothing line in Urban Outfitter’s portfolio of brands, will reportedly close its wholesale business after spring deliveries are completed.
Leifsdottir will still be available in Anthropologie stores and on its own Web site but will no longer be sold at Bergdorf Goodman, Saks Fifth Avenue, Neiman Marcus, Nordstrom, and select boutiques.
Johanna Uurasjarvi, the creative director of Leifsdottir, will undergo a title change to executive creative director of Anthropologie product design.
“This change gives us the best opportunity to maximize the brand equity of the Leifsdottir label,” Urban Outfitters CEO Glen Senk told Women’s Wear Daily, “and we are excited to welcome Johanna back to the Anthropologie business.”
"I am excited to be back in the Anthropologie team as executive director of Anthropologie product design," Uurasjarvi told FashionEtc. "I will be responsible for the overarching concept, design positioning and creative direction for all product categories for Anthropologie as well as continuing my role as creative director for Leifsdottir."
The collection is currently comprised of breezy tops, dresses, shorts, jackets, and the aforementioned shoe collection, which hit stores in March.
“We’re launching handbags next,” Uurasjarvi told FashionEtc at the time of the launch. “We’ll be shipping those for fall. We did our first photo shoot when we were able to do head-to-toe Leifsdottir, and it was like a dream come true!”
In related news, see which beauty brand Anthropologie is bringing stateside.
