Burberry Beijing Extravaganza with Keane

Burberry has outdone itself yet again.

The brand’s latest feat of digital excellence? A Beijing blowout fashion show and concert, headlined by Keane and live-streamed at over 50 of its stores worldwide—and right here on FashionEtc.

“I love the creativity, vibrancy and history of China, with its exciting and dynamic energy,” Christopher Bailey, Burberry's chief creative officer, said in a release. “It is a huge privilege to be flying the flag for Britain in the magnificent city of Beijing, connecting all of our global communities to celebrate everything Burberry represents today from music to heritage and innovation.”

The event at the Beijing Television Center began (after a full red-carpet roll out, naturally) with a digital display of floating trenches and Burberry umbrellas. Next up was a trippy version of the Fall 2011 fashion show, complete with digital models that morphed into each other and disappeared into clouds of smoke to the tunes of “You Don’t Own Me” and “You Don’t Have to Say You Love Me.”

When the fashion show was through, the crowds quieted and waited for Keane to take the stage, where they opened with (appropriately) “Everybody’s Changing” and had the massive audience chiming in for a rendition of the band's hit “Somewhere Only We Know.”

“Beautiful singing from the people of Beijing!” said lead singer Tom Chaplin. “We hope that this will be the first of many chances for us to play in this incredibly country,” he added, before launching into the band's final song, “Crystal Ball.”

Miss it live? Watch the full video of the event—including Keane’s full set—above.