Burberry Will Live Stream Fall 2011 Show Globally
Burberry has been ahead of the game for years when it comes to embracing the digital world, but this season, they’ll outdo even themselves.
The British brand, which has live streamed its Burberry Prorsum runway shows for the last seven seasons, will host 40 global live-streaming events on February 21, including one in London’s Piccadilly Circus, which will broadcast the runway show on its famous 105-foot digital screen.
Of course, those not across the pond can also partake: the live events will take place in Burberry retail locations—including Paris, Milan, Rome, Dubai, São Paolo, Beijing, Brussels, and New Delhi, to name just a few—across 19 countries.
“Whether you are at home online, watching in Piccadilly Circus, using a mobile device, or in our store in Beijing, everyone will be able to feel the energy and attitude of the brand and the excitement of the show,” Burberry chief creative officer Christopher Bailey said in a release.
This is the first time an event has ever been live streamed onto the Piccadilly screen.
The Burberry experience doesn’t end with the runway, either. For one week following the show, shoppers around the world will be able to buy the Fall 2011 collection at Burberry.com. The items will be shipped globally in seven weeks.
“We are thrilled to be bringing the Burberry show to our widest audience yet in an immersive, interactive and entertaining experience,” said Bailey. “We have always used digital communication to deepen our connection with the customer and allow people all over the world to experience Burberry no matter where they are.”
