Jennifer Lopez’s TOUS Ad Campaign

jennifer lopez

Photo courtesy of TOUS

Grin and bear it: Jennifer Lopez opens wide for a teddy pendant in the latest TOUS ad campaign.

Well isn't this a Shanghai surprise!

Jennifer Lopez has ditched the American Idol set for a far-out Far East campaign promoting Spanish jewelry brand TOUS.

Photographed by Ellen von Unwerth, the L'Oréal Paris spokeswoman rocks a dramatic pompadour and a silk, hot pink turtleneck as she sinks her teeth into a gold teddy bear pendant dangling from a pair of chopsticks.

Additional shots see Lopez (accompanied by Rosa Tous and sporting playful double buns and winged eyeliner) modeling a series of pink gowns paired with paper parasols, Oriental fans, a turban-style head wrap, a pink conical hat, and, of course, tons of statement jewelry.

jennifer lopez
Photo courtesy of TOUS
Made in the shade: Lopez's new ad campaign.

"We are confident that Jennifer Lopez will be a great spokesperson, as she is genuine and endlessly charismatic; a great illustration of our brand," Salvador Tous, honorific president of TOUS, said in a press release announcing Lopez as the jeweler's next campaign star.

"All girls love diamonds," added the singer/actress, who follows Kylie Minogue as the label's face.

Meanwhile, read about TOUS's new jewelry collaboration with Manolo Blahnik.