Jennifer Lopez Shakes Her Moneymaker in L’Oréal Video
Early last month L’Oréal Paris announced that Jennifer Lopez would be its newest Global Brand Ambassador, and it seems the company already has the mother of two hard at work.
Her first assignment: Tossing her hair and shimmying her $27 million behind to promote EverSleek, a new product that is meant to tame manes in Lopez’s signature smooth style.
This video of outtakes—the real ad hits the small screen early in the new year—features Lopez shaking her assets and declaring “I’m sleek” to the kind of dance music that has made the Golden Globe–nominated actress a multiplatinum-selling recording artist. The promo coincides with Lopez’s upcoming album, Love?, which is set to drop sometime in 2011.
Besides showing off the singer’s shiny strands, the video also showcases her famously curvy body. Dressed in a skintight black bodysuit as well as a curve-hugging bronze sheath with an extremely plunging neckline, Lopez looks more toned than ever.
The superstar joins the ranks of L’Oréal Paris’s previous brand ambassadors including Rachel Weisz and Aishwarya Rai. The company says Lopez will pose/vibrate/smile/pout for both hair-care and makeup products as part of her initial campaigns. Expect to see her on everything from the backs of magazines to the sides of buses in the coming months.
