Karl Lagerfeld, Rachel Bilson, and One Lucky Magnum Lover to Hit Tribeca Film Festival

Rachel Bilson Karl Lagerfeld Magnum
Photo courtesy of Magnum
Rachel Bilson and Karl Lagerfeld behind-the-scenes of the Magnum shoot.


Just last week, Karl Lagerfeld and Rachel Bilson were spotted in Paris shooting three commercials for (what else?) Magnum ice cream.

The tasty treat is gearing up for its U.S. launch, and starting on March 25, stateside fans will be able to show their style for a chance to meet Lagerfeld and Bilson during the Tribeca Film Festival. Too chic to be true? Read on.

Magnum is teaming up with interactive fashion Web site Polyvore for a sweet competition: Style a red carpet–worthy look—complete with Magnum ice cream accessory—on the site, and Bilson will act as a judge and select a winner.

The chosen one will get to attend the New York premiere of the three Magnum commercials, where Bilson and Kaiser Karl are also on the guest list. The contest goes live Friday afternoon on Polyvore.com and Magnum’s Facebook page.

Magnum Polyvore Rachel Bilson

Photo courtesy of Polyvore

Fashionistas, film buffs, and foodies rejoice: Polyvore, Rachel Bilson, and Magnum launch the ultimate contest.

Who says fashion doesn’t know how to indulge?


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