Keira Knightley's Chanel Coco Mademoiselle Video Teaser
Keira Knightley has been the face of Chanel’s Coco Mademoiselle fragrance since 2006, but for the scent’s latest campaign the British beauty is really revving things up.
A short film, shot by Joe Wright (who directed Knightley in Atonement) and aptly titled Coco Mademoiselle, will début March 21, showing the actress catsuited up and climbing onto the back of a motorcycle.
“Nobody said exactly what it was going to be like,” Knightley says of the beige ensemble, which is seen in sketches in the above behind-the-scenes teaser. “It was completely unexpected. It’s a Chanel superwoman, I think.”
The actual video will appear as 30- and 60-second national television spots starting March 22, and a corresponding print advertising campaign, shot by Mario Testino, will appear in April issues of fashion magazines.
Meanwhile, check out Karl Lagerfeld’s latest actress obsession, Blake Lively, in her new Chanel Mademoiselle handbag ads.
