Selena Gomez Joins Justin Bieber As Designer For Adidas
Selena Gomez is swapping her usual red carpet glam and statement stage attire for a sportier look.
Gomez was just named a 'global style icon' and guest designer for Adidas NEO label for three years starting this winter.
The teen pop queen will be following in her on-and-off-again beau's Adidas-clad footsteps, as Biebs is also the face of the Adidas Neo sportswear label.
Starting in February, Gomez will star in print, digital, retail and outdoor ad campaigns for four seasonal collections.
“I am really enjoying being involved with the design process and NEO is letting me have fun with this. I get to wear the clothes first and have a voice and an opinion and I can’t wait to see the results of our new collection. I’m excited that it also allows my fans to be involved and they can come with me on this journey,” Selena told Teen Vogue about the collaboration.