Sofia Vergara's Diet Pepsi Skinny Can Ad
Sofia Vergara has got the skinny (literally!) on Diet Pepsi's sleek new look.
The Modern Family bombshell—minus her famous curves—stars in the new campaign for Diet Pepsi's Skinny Can, a taller and sleeker version of the zero-calorie soda available in March.
The Kmart designer is virtually unrecognizable in the stylish ad, concealed by a swooping blue beach hat as she leans in for a sip. Scarlet lips and a blue halter-neck swimsuit lend the campaign a retro Vargas Girl vibe.
The campaign is just one of many style-focused initiatives the Skinny Can has under its belt. The soda has also teamed up with Simon Doonan and designers Charlotte Ronson—who created a T-shirt celebrating the new can—and Betsey Johnson for New York Fashion Week
“Diet Pepsi has a long history of celebrating women through iconic fashion imagery seen in our infamous and historical campaigns, and we’re proud to continue that tradition as an official sponsor of Mercedes-Benz Fashion Week,” said Jill Beraud, chief marketing officer, PepsiCo, in a press release.
“Our slim, attractive new can is the perfect complement to today’s most stylish looks, and we’re excited to throw its coming-out party during the biggest celebration of innovative design in the world.”
Aww, a beverage after our own hearts. Bottoms up!
