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Mr. Porter Taps Hollywood and Rock Royalty for Spring Campaign

Hollywood and Rock Royalty

Photos courtesy of MRPORTER.COM

Hello, boys. From left: Logan Plant, Tuki Brando, and Ethan Peck.

We’ll admit it: When it comes to men, we’re old-fashioned. Sure, we’ll never argue with David Beckham—but Gregory Peck? Now we’re swooning.

Still, it’s unlikely that the late, great Mr. Peck will be appearing in any ad campaigns soon, so men's e-retailer Mr. Porter (brother site to Net-a-Porter) has tapped the grandson of the style icon—along with two other Hollywood and music progeny.

Tuki Brando, a medical student and the grandson of Marlon Brando; Logan Plant, the brewer son of Led Zeppelin’s Robert Plant; and actor Ethan Peck—that would be Gregory’s grandson—all star in the site’s Spring 2012 ad campaign, which will be featured both in print and online later this month.

“At Mr. Porter we’re interested in style, talent and storytelling,” said Mr. Porter’s editor in chief, Jeremy Langmead. “So we chose three people who encompass all three. Mr. Brando, Mr. Peck, and Mr. Plant not only look good, have an individual style, and three very different career paths, but they are descendants of style icons, too.”


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