Homme by David Beckham Ad Campaign - Behind the Scenes

David Beckham

Photos: Facebook

Becks appeal: Behind the scenes of the Homme by David Beckham ad campaign

Papa's got a brand new ... scent?

After welcoming baby daughter Harper Seven earlier this month, sexy soccer star David Beckham has another special delivery he'd like to share: his Homme by David Beckham fragrance ad campaign.

The foxy former Armani model reveals exclusive behind-the-scenes photos and video footage on his Facebook page, offering fans a sneak peek of the smoldering shoot that will soon be hitting magazine pages, billboards, and (let's be honest) our bedroom walls.

Directed by Anthony Mandler and photographed by Alasdair McLellan back in March, the Los Angeles-based campaign sees Beckham giving Don Draper a run for his money in a sleek charcoal gray suit as he opens up about his "more masculine" scent and the power of grooming.

"Whether you're going for a rugged look, or want to look a bit rough but still in a cool, clean way, or whether you just want to go for a clean, sharp look, I think it's always important for a man to look after himself," the budding fashion mogul says. "It's something that I've always done and that I will continue to do."

Glad to hear it. The forthcoming commercial will also see the star showing off his inked body as he jumps, shirtless, out of a window. DVR, here we come!

Meanwhile, another British babe is taking fashion fans behind the scenes.