WWD Beauty Inc Awards: 2011 Winners


Sir Lindsay Owen-Jones WWD Beauty Inc awards
Photo courtesy of WWD Beauty Inc
L'Oréal's Sir Lindsay Owen-Jones on the cover Women's Wear Daily's Beauty Inc

If there’s ever a time when the beauty industry seems oh-so-necessary, it’s at 7:30 in the morning.

Not surprisingly, the best and brightest in the beauty industry had not a bag under their collective mascara'd eyes at the 10th annual Beauty Inc Awards, held on December 8 at the Four Seasons in New York.

The awards ceremony started on a poignant note with the first-ever Corporate Social Responsibility Award, which honored the late Evelyn Lauder, who passed away last month at the age of 75.

“There could be only one person to be the inaugural recipient,” said Pete Born, executive editor of Beauty Inc (a Women’s Wear Daily publication), of Lauder.

“She lit up the world—literally, bathing buildings in pink light.” Her son, William Lauder, accepted the award on his mother’s behalf.

Other new awards this year included the Eco Awareness Award, which went to Pantene Nature Fusion, and the Digital Innovator of the Year Award, which went to Birchbox (in the prestige category) and Neutrogena (in the mass category).

The morning’s other heavy hitter was Sir Lindsay Owen-Jones, the honorary chairman of L'Oréal.

“It's where I first learned never to take no for an answer,” said Owen-Jones of his many, many years with the company, in his video acceptance speech (he was unable to make the awards ceremony, but his daughter accepted the award on his behalf). “What we all have in common is a single minded passion for beauty and innovation.”

The complete list of 2011 winners:

Visionary Award: Sir Lindsay Owen-Jones, Honorary Chairman, L'Oréal

Corporate Social Responsibility Award: Evelyn Lauder & The Estée Lauder Companies Inc.

Creative Influencer Award: Peter Philips, Global Creative Director for Makeup, Chanel

Eco Awareness Award: Pantene Nature Fusion

Ad Campaign of the Year

Prestige: Paco Rabanne Black XS

Mass: John Frieda Precision Foam Colour

Newcomer of the Year

Prestige: Alexander Bolen, Chief Executive Officer, Oscar de la Renta

Mass: Julia Goldin, Executive Vice President, Global Chief Marketing Officer, Revlon

Product of the Year, Prestige:

Color Cosmetics: Dior Addict Lipstick

Skin Care: Lancôme Visionnaire Advanced Skin Corrector

Hair Care: Bumble and Bumble The Straight Line

Fragrance: Justin Bieber’s Someday

Product of the Year, Mass:

Color Cosmetics: Sally Hansen Complete Salon Manicure

Skin Care: Physicians Formula Skin Care

Hair Care: Clairol Nice ’N Easy Color Blend Foam

Fragrance: Avon – Outspoken Intense by Fergie

Brand of the Year:

Prestige: Estée Lauder

Mass: Maybelline New York

Launch of the Year:

Prestige: Tom Ford Beauty

Mass: Nuance Salma Hayek

Retailers of the Year:

Prestige: Macy’s

Mass: Duane Reade

Specialty: Sephora

Digital Innovator of the Year:

Prestige: Birchbox

Mass: Neutrogena

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