Candice Swanepoel in Versace Bright Crystal Campaign

By Erin Donnelly 06/24/11 at 01:30 PM

candice swanepoel versace campaign

Photo courtesy of Versace

Ray of light: Candice Swanepoel shines in the new Versace Bright Crystal ad campaign.

Versace certainly is shaking things up.

After rethinking its 2008 position to never do an H&M collaboration (and we're all the better for it, aren't we?), the Italian label is releasing the first new campaign for its Bright Crystal fragrance in five years, Women's Wear Daily reports.

And to really make it a welcome return, the fashion house has tapped Victoria's Secret bombshell Candice Swanepoel to front the glitzy print and video campaign.

Under Donatella Versace's creative direction, famed lensman Mario Testino snapped the swimsuit catalog cover star in a shimmering, beaded skin-baring gown as she reclines on a chaise lounge and clutches the scent's glowing bottle. Intensely lined eyes, tousled waves, and a fur throw help evoke that signature sexy and decadent Versace vibe.

While a U.S. launch for the accompanying video is still up in the air, fragrance licensing partner Euroitalia is planning to début the print ad in select fashion magazines beginning July 5.

See you at the newsstand!