Diane von Furstenberg to Launch Diane Fragrance


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Photo courtesy of Women's Wear Daily
Go for the gold: Diane von Furstenberg's new fragrance, aptly named Diane.

When it came to naming her new women's fragrance, Diane von Furstenberg clearly didn't spend much time fussing around with a thesaurus.

The designer has announced that she will call her latest scent, simply, Diane, Women's Wear Daily reports.

Hitting Europe, North America, and the Middle East in October, Diane will be the CFDA president's first fragrance since the '70s-era Tatiana thanks to a new partnership with beauty licensee ID Beauty.

Not surprisingly, the scent will take a cue from von Furstenberg's own experience.

“I wanted a perfume that reflected womanhood—what I know, what I feel about being a woman—and the power that we all have that we can be the woman we want to be,” she tells WWD. “I feel like in the past 10 years, people have forgotten the magic that a perfume can have, and the power that it has. And therefore, I definitely wanted to do something powerful and seductive, without being aggressive.”

Described as a "floral woody" scent and designed by Givaudan perfumer Aurélian Guichard, Diane contains dominant notes of violet and frangipani, or what von Furstenberg calls "the ying [sic] and the yang."

The scent will be sold in the United States exclusively through Sephora, Bloomingdale's and Nordstrom. The designer is also expected to launch skin care and makeup lines as part of her new beauty deal—stay tuned!

In other fragrance news, Justin Bieber's Someday is getting comparisons to a well-known scent.

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