OPI Launching Touring America Collection
Photos courtesy of OPI
Cross-country tips: From left to right, French Quarter For Your Thoughts, Road House Blues, I Eat Mainely Lobster, and Uh-oh Roll Down the Window from OPI's Touring America Collection.
Fill up the tank and crank the tunes ... OPI is aiming to take our nails on the ultimate road trip for Fall/Winter 2011.
Set to launch August 3, the Touring America Collection is a 12-shade celebration of Americana and the open road—think Jack Kerouac for the mani/pedi set.
“My recent road trip across the country sparked the creation of the Touring America Collection,” says Suzi Weiss-Fischmann, OPI executive VP and artistic director, in a press release. “Autumn is a time for reinvention, and these shades revive classic, iconic colors for fall, from cool heather, khaki and chocolate to warm rose, peach and red.
“This collection will take women around the world on the ultimate tour across the USA, with stops in Baltimore, Clarksdale, Hollywood, Jackson Hole, Memphis, Milwaukee, New Orleans, New York City, Philadelphia, Seattle, St. Louis, and Tucson. Together, the locales that inspired Touring America make up a rich palette of color complementing trends from the runway, where we saw a mix of feminine details and dramatic menswear touches.”
Paying homage to our nation's unique landscapes and road-trip mainstays, the shades will include Are We There Yet? (melon), My Address is "Hollywood" (rosy pink), Road House Blues (blue), Color to Diner For (rosy red), Honk if You Love OPI (dark grape), I Eat Mainely Lobster (coral), Get in the Espresso Lane (dark brown), I Brake for Manicures (plum), French Quarter for Your Thoughts (sexy gray), Uh-oh Roll Down the Window (olive green), A-taupe the Space Needle (taupe), and Suzi Takes the Wheel (gray).
Each shade will be available on OPI's Web site for $8.50 a bottle. Buckle up!
Meanwhile, check out the nail polish brand's new six-color Spring 2011 Brights Collection inspired by the fourth Pirates of the Caribbean film.
