Mulberry Supports Frieze Art Fair
Photos courtesy of Mulberry
Mulberry's Frieze Art Fair tote and newspaper.
London's Frieze Art Fair will be crossing the pond next month, and Mulberry is along for the ride.
The Brit brand has announced that it will be giving out free guides to the festival and has also designed a limited-edition black-and-white tote in celebration of the occasion. You can find them in Mulberry's trio of New York stores between April 30th and May 7th. (Or shop on mulberry.com during those dates and you'll receive both gratis.)
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Georgia Fendley, Mulberry's Brand Director, explained in a statement: "Frieze has become one of the most important dates in the London cultural and social calendar, for New York we specifically chose to sponsor Frieze Projects. [We] are particularly excited about the accessibility and diversity of the projects commissioned. We hope the newspaper we have created with the fantastic Frieze team will encourage a new audience to explore the commissions and enjoy the installations, live projects and surprises Frieze Projects has in store.’
Frieze Art Fair runs May 4th to 7th on Randall's Island. The eight artists participating in this year's event are John Ahearn, Uri Aran, Latifa Echakhch, Joel Kyack, Rick Moody, Virginia Overton, Tim Rollins and K.O.S. and Ulla von Brandenburg.